Become A Future-Ready Leader...

BBA In Digital Marketing Is a 3 – Year Bachelor Program Available After 12th. Digital Marketing Is the New and Trending Branch of Marketing. Digital Advertising Is a Thriving Industry Not Just in India, But Worldwide. With Almost All Company Converting Their Business Online, The Demand for Digital Marketers Is Growing at A Rapid Pace and Is Opening Doors to Many Job-Seekers. BBA In Digital Marketing Update Students with Some of The Major Skills Like Concepts of Sales Conversions, Analysing Marketing Campaigns and Finding Strategies. Candidates Who Are Posses with Creative and Innovative Thinking, Critical Thinking Skills, and Good Interpersonal and Communications Skills May Apply for This Program. 

Course Explanation Video

BBA Digital Marketing - Syllabus

The Program Covers Both General Management and Digital Marketing Subjects. The Program Is a Holistic Mixture of Classroom Lectures and Practical Lab Sessions. I’ve Listed Down Some of The Important Subjects Present in This Program Below. The List Will Help You Know More About the Course Structure

  • English
  • Managerial Economics
  • Management Accounting 
  • Financial Accounting
  • Statistics for Management
  • Business Mathematics with Excel
  • Marketing Management
  • Business Taxation
  • Management Concepts & Practices
  • Introduction to Digital Marketing
  • Introduction to Business Analytics
  • Communicative English
  • Financial Management
  • Corporate & Business Law
  • Global Financial Markets
  • Advanced Marketing Management
  • Environmental Science
  • Organization Behavior & HRM
  • Corporate Accounting
  • SEO and SEM
  • Social Brand Management
  • Entrepreneurship
  • Social Media Marketing
  • Research Methodology
  • Content Marketing
  • User Retention and Engagement
  • Email and Affiliate Marketing
  • International Business
  • Web, Mobile, and Social Media Analytics
  • Customer Relationship Management
  • Digital Marketing Capstone Project
  • Campaign Management
  • Case Analysis / Personal & Managerial Effectiveness

* Course Matrix Subject to Change Based on Emerging Industry Trends and Academic Requirements

Course Benifits

Job Opportunities

In Recent Years, Digital Marketing Has Gained Immense Popularity and Today It Is One of The Most Sought-After Career Options. As Every Business Is Moving to The Digital Platform, It Is Expected That More Jobs Will Be Created in The Digital Marketing and The Demand for Trained Professional Will Grow Manifold. Some Of The Top Digital Marketing Jobs and Their Profiles Are Given Below:

Job Profiles

Recruiting Areas

Today, All the Companies from Across Business Spectrum Are Hiring Digital Marketing Professionals Who Could Help the Company Increase Its Digital Presence. Listed Below Are Some of The Sectors That Hire Such Professionals in Various Capacities:

Admission Process

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Institute Address

Head Office (Delhi) – Alroz Institute, B 113, 1st Floor, Lajpat Nagar, Part 1, New Delhi 110024

Call – +919582309117

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Admission Form

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